The Business of 2.0

I’ve been learning about Web 2.0 in bits and pieces the last few weeks (i’m relatively new to the shared, widgeted, and RRS fed pages), and while it originally appeared quite daunting and overly accessorized (for me), I think it really is all that it’s made out to be. Through the use of some of these tools I’ve found that the volume of information you can access daily, either sent to you (google reader), or that you and others can bookmark for shared use (del.icio.us, for example), is fantastic.

Companies are utilizing this wave of progression to improve their business; I read about  Enterprise 2.0 recently in an online Irish newspaper, a company that facilitates and advocates the integration of Web 2.0 into regular business operations. It is meant to help productivity, time management, and problem solving (and a great many other things). Online magazines (and newspapers) should be making sure they are taking full advantage of Web 2.0 tools. Companies like Enterprise 2.0 would be a fantastic resource for online magazines struggling with the necessity of  a strong web presence by maximizing the benefits to be taken from the Web 2.0 movement.